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Smitten Sleep System
Baby Bassinet for Newborns

Safe Sleep is Easy with Smitten Baby Bassinet

Shop Baby BassinetsIt’s our goal to make safe-sleep an easy choice for moms. Other safe sleep options, like cribs, aren’t always convenient when baby falls asleep. With the Smitten Baby Bassinet Box, a safe place for the baby is always nearby.

The Smitten makes safe sleep simple for families. Now, caregivers don’t have to choose – they can keep baby close by and also in a safe sleep space.

It’s is a lightweight, portable bassinet that parents can easily carry with them from room to room. Infants can sleep in Smitten for up to 6 months, the riskiest period for SIDS and suffocation.

Why Safe Sleep Matters

Sleep-related infant deaths are the most common cause of post-neonatal infant mortality. In 2013, approximately 3,434 infants died unexpectedly. And, nearly half of these deaths were attributed to sudden infant death syndrome (SIDS). ‘Unknown’ and ‘accidental suffocation or strangulation in bed’ contributes to the remaining causes. Fortunately, health care provider opinions can strongly influence how parents place their infant to sleep.

Additionally, recent research reveals babies are put to sleep in unsafe environments at an alarming rate. In a study of 160 children, 10-21 percent of babies were placed on a non-recommended sleep surface, 14-33 percent were placed in non-recommended positions and 87-93 percent had potentially hazardous items, like loose blankets or toys, on their sleep surface.

Also, about a quarter of all parents move their babies from a safe sleep space to an unsafe sleep environment in the middle of the night. Researchers hypothesize that fatigue and exhaustion are driving these decisions. Safe sleep expert, Amber Kroeker, MPH, says, “While additional research is needed to understand sleep decision-making, anecdotally, we’ve seen that convenience also plays a major role in safe sleep. The more convenient a safe sleep space is, the more likely a parent is to use it.”

How Baby Bassinet Boxes Help

Introduced in Finland in the early 1900’s, baby bassinet boxes became a part of a concerted effort to reduce infant mortality. Since then, Finland’s infant mortality rate has decreased from 65 infant deaths per 10,000 to just 3 infant deaths per 10,000. Similar sleep box programs have been implemented in other countries with equal success.

Currently, there are several research studies underway in the US and Canada. These studies are examining sleep box use as part of hospital distribution programs. Pip & Grow welcomes partnerships that will further advance the science behind infant sleep boxes.

From The Experts

The American Academy of Pediatrics

Read the latest on what the American Academy of Pediatrics says about Safe Infant Sleeping Environments.

Centers for Disease Control and Prevention

Learn about data trends on Sudden Unexpected Sleep Death in the U.S. from the Centers for Disease Control.

Department of Health and Human Services

Learn what a safe sleep environment looks like according to the Department of Health and Human Services.


1. Thaler, Richard H. and Sunstein, Cass R. and Balz, John P.(April 2,2010). Choice Architecture. Available at SSRN:http:// ssrn.com/abstract=1583509
2. CDC, NCHS, Compressed Mortality File, cause of death is determined using the following ICD-9 Codes: SIDS (798.0), unknown cause (799.9) and ASSB (E913.0). For 2000-2013, cause of death is determined using the following ICD-10 codes: SIDS (R95), unknown cause (R99) and ASSB (W75).
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9. Centers for Disease Control
10. NIH Safe to Sleep Campaign (https://www.nichd.nih.gov/sts/about/environment/Pages/look.aspx)
11. Batra EK, Teti DM, Schaefer EW, Neumann BA, Meek A, & Paul IM. Nocturnal Video Assessment of Infant Sleep Environments. Pediatrics. September 2016 (138:3)