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Meet Pip & Grow

We are mothers, aunts, public health professionals, child-injury prevention specialists, and researchers committed to creating beautifully designed child safety products.

Amber Kroeker MPH

Amber Kroeker, MPH

CEO & Founder

Amber Kroeker is the driving force behind Pip & Grow, leading the development of the Smitten Sleep System. Her passion for infant well-being and research led her to pursue a Master’s in Public Health, become a Health Educator, and grow to be a leading voice in the infant safety community. In addition to her work with Pip & Grow, Amber works as a Child Injury Prevention Program Coordinator at a children’s hospital in Portland, Oregon.

She became a single mom at 18 and felt firsthand the challenge of trying to balance her child’s needs against the family bank account. Now, she is a mom to three wonderful boys. These experiences drive her to make the world better, safer, and more loving for babies and families everywhere.

Kate Compton Barr MPH

Kate Compton Barr, MPH


Kate Compton Barr has been working in the public health field for more than a decade. She specializes in crafting tailored health programs that are accessible, engaging, and based on the best research available. As a Behavioral Scientist, Kate has developed online programs, apps, print materials, DVDs, and more in an effort to help support families making healthy sustainable choices.

Kate is a mom to her two wonderful children, Winnie and Max. She is happiest sitting by the ocean, surrounded by family and good food.

Sarah Nau, MSW

With a background in English (lit, not language), a Masters in Social Work (with a focus on health policy and program administration), Sarah has a unique and intuitive sense for engaging with and cultivating various communities. She spent over 15 years in the public health sector, helping implement and improve programming for under-served children and their families at the local, statewide, and national level.

She’s a mom to two young kiddos, Emmett and Harriet, loves her Chicago sports teams, and despite her best efforts, sometimes dreams up hashtags in her sleep.