Pip and Grow Newsletter Close Button
Our Team

Safe Sleep Experts

We are mothers, aunts, public health professionals, child-injury prevention specialists, and researchers committed to creating beautifully designed child safety products.

Amber Kroeker MPH

Amber Kroeker, MPH

CEO & Founder
Amber Kroeker is the driving force behind Pip & Grow, leading the development of the Smitten Sleep System. Her passion for infant well-being and research led her to pursue a Master’s in Public Health, become a Health Educator, and grow to be a leading voice in the infant safety community. In addition to her work with Pip & Grow, Amber works as a Child Injury Prevention Program Coordinator at Randall Children’s Hospital in Portland, Oregon.

She became a single mom at 18 and felt firsthand the challenge of trying to balance her child’s needs against the family bank account. Now, she is a mom to three wonderful boys. These experiences drive her to make the world better, safer, and more loving for babies and families everywhere.

Kate Compton Barr MPH

Kate Compton Barr, MPH


Kate Compton Barr has been working in the public health field for more than a decade. She specializes in crafting tailored health programs that are accessible, engaging, and based on the best research available. As a Behavioral Scientist, Kate has developed online programs, apps, print materials, DVDs, and more in an effort to help support families making healthy sustainable choices.

Kate is a mom to her two wonderful children, Winnie and Max. She is happiest sitting by the ocean, surrounded by family and good food.

Lauren Hughey

Lauren Hughey

Lauren Hughey brings 10+ years of health-related experience with top academic, non-profit and corporate brands to Pip & Grow. She has worked across the country developing strategic partnerships and building new programs for both academic and start-up organizations. During her tenure at the University of Michigan C.S. Mott Children’s Hospital, she led the development team that opened the brand new, multi-million dollar hospital.

When she isn’t being an entrepreneur, Lauren is a world traveler – exploring countries from Croatia to Swaziland. She loves good food, good music, and good friends. 

Jason Pritchard

Jason Pritchard

COO, Financial Strategist
Jason Pritchard serves as the business operations and finance head at Pip & Grow. Jason brings more than two decades of professional experience as a trusted advisor to companies of various sizes. For the past 15 years he has served in key finance management positions at Fortune 50 companies in retail and financial services. Jason is also a Certified Public Accountant.
Jason and his wife, Holly, have three exuberant children – Nick, Jack, and Elizabeth. The Pritchard family enjoys travel, hiking, and great food. They spend their Saturday mornings at swim meets and Sunday afternoons cheering for the Carolina Panthers.