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Meet Amber Kroeker: CIO and Child Safety Expert

Posted by: Pip & Grow Published on: September 25, 2017

Child Safety Expert Amber Kroeker

Meet Amber Kroeker, our resident child safety expert here at Pip & Grow. Today on the blog, we play 20 Questions with Amber.

What do you do for a living?

I have two jobs! My day job is coordinating child injury prevention programs at a children’s hospital in Portland, Oregon. My other job is being the Chief Innovation Officer at Pip & Grow.

What do you love most about the work you do?

I love that the work I do directly impacts families. It’s often hard to see the impact you have in the world, but this allows me to see directly how my work touches families. There have been many instances where I have interacted with parents, educated them on how to keep their child safe and then received a phone call months later thanking me because the education they received had prevented an injury to their child. That is pretty awesome.

What’s the hardest part of your job?

My job is filled with stories. Some stories are sad and some stories are happy. Both of those types of stories are what keep me motivated to continue my work.

What brings you joy?

I love the beach. The sound of the waves feeds my soul. I love taking my boys to the beach and finding treasures. It makes my heart so happy to see them running and playing!

Amber Kroeker

Amber and son Eli, 6, at the beach

What’s your superpower?

Taming wild beasts. Including my children.

What do you tell yourself when mom-guilt takes over?

I have to re-focus efforts and remind myself of the positive things I have accomplished that day. Sometimes I have to create a ‘mommy did’ list. It helps reframe things. Before I know it, I have fifteen or twenty things I’ve accomplished that day. Sometimes it is as simple as folding socks, but it helps to document it!

On what occasion do you lie to your children?

When I’m tired. It is always when I am tired, and I want them to stop asking questions or making demands. Not a great moment, but it happens.

What’s your top mom-fail moment?

Forgetting to attend a program at my kids’ school.

If you could do it all over again, what would you do differently?

Ha! Not sure. Hindsight is not my best asset.

If you didn’t have to sleep, what would you do with the extra time?

Learn another language, do pottery, write, get my PhD.

If you could turn any activity into an Olympic sport, what would you have a good chance at winning medal for?

Starting projects. Note- I didn’t say finishing projects;)

What’s something you like to do the old-fashioned way?

Grow my own vegetables.

What is the most annoying question that people ask you?

As a mom of three boys I often get asked “When are you going to try for a girl?”

What could you give a 40-minute presentation on with absolutely no preparation?

Car seats and safe sleep. General injury prevention. Mom guilt.

What fad or trend do you hope comes back?

Leg warmers.

What are you really good at, but kind of embarrassed that you are good at it?

I’m really good at striking up conversations with random people. I love to hear people’s stories. I have met so many amazing people this way. My friends call it ‘running for mayor’, but I truly enjoy talking to strangers.

What’s one personal “rule” that you never break?

Jay walking. Seriously. It’s rare for me to do it.


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